The goal of WCG’s U.S.-based sexual education campaign, implemented in partnership with actress and activist Jessica Biel, is to improve the sexual health IQ of women (ages 18-35) and their partners using funny, provocative, and empowering online content. With a judgement-free community and curated network of reliable resources, Tryst is dedicated to empowering individuals to make healthy, informed choices.

The original educational campaign, If You Don’t Tell Them, Then Who Will, launched in 2015. The new, re-branded Tryst Network launched in early 2018 with a website, video series and content via social media on the themes of sexual anatomy, self-exploration and sexual pleasure.